This adorably appealing Golden Teddy Bear, with his invitingly tactile touch, is just ideal for baby, as their First Steiff, from their ever-evolving, Soft Cuddly Friends Collection.

My First is a delightful 26 cm / 10.2" non-jointed, soft toy teddy bear, with My First Steiff embroidered upon his right paw. He has been sewn from a luxurious and sumptuously dense, golden biscuit plush, with matching hued, velvety-smooth paws, plus a chocolate drop nose, embroidered eyes and gentle smile, brings the charm and to finish, a fabulously tactile, squidgy tummy and paws, for that cuddly feel.

Being a Steiff he wears his firmly attached and non-removable stainless steel 'Button in the Ear' with yellow label.